For June 27, 2003
People On the Inside

Jackie Slatkow or Kelly Husak
(561) 278-0850

Paul W. Asfahl, President
Sterling Communities, Inc.
San Michele

After having supervised the construction of approximately 6500 new homes in his career, Paul W. Asfahl, president of Sterling Communities, Inc. knows what it takes to build a great home. To prove the point, his Boca Raton-based company has been named to Builder Magazine’s list of top five building firms for two years in a row, an enviable and elite position in the building industry.

But according to Asfahl, his formula for success is simple: “Always treat the customer the way I would like to be treated,” he explained. “ Do what’s right by the customer, regardless of cost.”

For the past seven years, Asfahl has been at the helm at Sterling Communities, supervising a staff of 23 employees. The firm has built 18 models and 447 homes, including his three recent models at San Michele, the luxury enclave of estates in Palm Beach Gardens, which is being developed with Gordon Homes.

Formerly with K. Hovnanian and Centex Homes, Asfahl is a member of the National Association of Home Builders and the American Institute of Industrial Engineers. Asfahl earned his BS in Engineering from Oklahoma State and his MBA from Oklahoma City University. He was raised in Enid, Oklahoma and has lived in Florida and Colorado for the past 28 years. He and his wife, Mary Ann, are the parents of two daughters, and recently welcomed their first grandchild, Alexander Paul. An admirer of President George W. Bush, Asfahl unwinds with saltwater fishing and boating, trout fishing in Colorado and snow skiing.

“Buyers today are most impressed with outstanding architecture and patio/pool designs, as well as master baths and kitchens,” he noted. “At San Michele, we’re seeing buyers who like the Palm Beach Gardens lifestyle, who are especially interested in finding luxury housing without the expensive country club dues.

“In addition, we are very pleased to add that many of our buyers have bought from Sterling Communities in the past. They are repeat customers and providing referrals to their friends because of our fine reputation in how we treat our buyers.”

At San Michele, Asfahl personally prefers the Capistrano model, a two-story six bedroom design which boasts six full baths, a half bath, library, family room, loft, covered patio and three-car garage. With 4,826 square feet of air-conditioned space, the Capistrano is priced from $694,900.

“This floor plan is very livable, and is specifically designed for families. There is not one thing I would change if I built it for my own family,” he added.

At San Michele, Sterling Communities has joined forces with Gordon Homes to offer buyers an enclave of luxury homes, with amenities chosen to enhance their lifestyle.

In this community, residents enjoy the recently-completed Venetian Club, with state-of-the-art cardiovascular and strength training equipment, a social room, swimming center with lush landscaping and two lighted Har-Tru tennis courts.

Home to only 90 families, San Michele is a walled and guard-gated neighborhood situated between nature preserves and lakes. Homes at San Michele feature four-, five- and six-bedroom homes with one- and two-story designs, priced from the $600,000s to over $2 million.

The community’s entry is manned 24-hours a day. Within minutes of San Michele are private and public schools, The Gardens Mall, restaurants and beaches.

To visit, take I-95 to PGA Boulevard, exit west 1 mile to Central Boulevard, turn right. San Michele is 2 miles ahead on the left at the northwest corner of Central Boulevard and Hood Road.

The sales center is open daily from 10 a.m. to 5:30 p.m. Six professionally designed models recently premiered and are now open daily for viewing.

For more information, please call (561) 691-9100 or visit